“In the post-COVID-19 world, the unparalleled growth of e-commerce will disrupt national and international retail frameworks,” stated Carlo Terreni, President, NetComm Suisse eCommerce Association. Also, in accordance with survey responses, small merchants in China have been most outfitted to promote their merchandise on-line and those in South Africa were least prepared. However, average on-line monthly spending per shopper has dropped markedly . Consumers in both emerging and developed economies have postponed larger expenditures, with these in rising economies focusing extra on essential products. The biggest gainers are ICT/electronics, gardening/do-it-yourself, prescribed drugs, education, furniture/household products and cosmetics/personal care categories . ■ At the start of the pandemic from March by way of April, marketing on Facebook and Instagram via Shopify’s channel integration noticed 36% development in month-to-month active users—a trend that continues to rise.
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